Turn traffic into repeat visibility.
OTW360 is a moving OOH network using car sticker placements to put your brand into daily life — high-frequency recall that doesn’t disappear after a scroll.
What OTW360 is
A practical OOH solution: your brand displayed on cars that move through the areas you care about. Built for recall and local dominance — especially when you want to stay visible without constantly creating new ads.
What you can choose
Simple inputs. We route the campaign based on what you want to dominate and how long you want to stay visible.
Sticker placement type
Pick the visibility style that fits your message and budget.
Area focus
Choose city focus or neighbourhood clusters (where your buyers actually are).
Campaign duration
Choose a launch burst or an always-on presence.
Optional CTA (capture enquiries)
Add a response path so visibility turns into messages and leads.
Best use cases
OTW360 is strongest when your business wins by being remembered and seen repeatedly in the right places.
New opening / launch
Make the area aware fast — the “I keep seeing it” effect builds faster trust for new brands.
Local area domination
Own a neighbourhood cluster so your competitors feel smaller in that zone.
High-competition categories
When paid ads are crowded, road visibility becomes a real-world advantage.
Always visible without ad refresh
Stay present without constantly creating new creative every week.
Want enquiries, not just visibility?
Add a QR-to-WhatsApp route and tell us your area focus. We’ll propose the simplest setup to turn traffic into messages.
Pick the format. We’ll route the cars where your buyers actually drive.
Different sticker formats win in different moments. Rear wins in traffic jams. Side wins in drive-by visibility. Full wrap wins in dominance. Choose based on your goal — enquiries, recall, or “own the area” presence.
Option A — Rear Sticker (Back Panel)
Best for: traffic-jam recallYour brand sits where eyes naturally land when cars slow down: the rear view.
- Strength: high attention at low speed (jam, traffic light, toll).
- Best outcome: enquiries + “I keep seeing you” recall.
- Perfect for: SMEs, promos, services, local launches.
- Optional: QR-to-WhatsApp for instant leads (Malaysia behavior).
Option B — Full Car Ads (Side + Rear)
Best for: street presenceMore surface area = more “drive-by billboard” effect across busy streets.
- Strength: visibility at intersections, parking areas, and city roads.
- Best outcome: recall + local dominance.
- Perfect for: retail, F&B, clinics, education, high-competition categories.
- Why it sells: it looks bigger than it costs compared to static OOH.
Option C — Side Wrap (Premium Side)
Best for: premium lookDesigned for brands that want a cleaner, more premium presence on the road.
- Strength: strong visual impact while the car is moving or parked.
- Best outcome: brand credibility + recall.
- Perfect for: corporate campaigns, product launches, premium services.
- Tip: keep copy minimal and bold — let the design do the talking.
Option D — Full Car Wrap (Maximum Dominance)
Best for: “unmissable” campaignsThis is the billboard-on-wheels look. If you want to feel everywhere, this is it.
- Strength: maximum surface coverage + strongest brand dominance.
- Best outcome: nationwide brand recall + launch impact.
- Perfect for: FMCG, national brands, CSR, major launches.
- Best practice: pair with a clear CTA path (WhatsApp/landing).
Why OTW360 works
Digital ads get skipped. Road presence gets remembered. OTW360 wins by combining frequency + location focus.
- Frequency builds familiarity: repeated exposure makes you feel “established”.
- Real-world attention: people notice what’s physically in front of them.
- Local dominance: route clusters make you look bigger in the exact zone that matters.
- Enquiry path: QR-to-WhatsApp turns visibility into messages.
What you can control
We don’t sell random reach. We route visibility like a campaign operation.
- Placement: rear / side / premium / full wrap.
- Area focus: city, neighbourhood clusters, corridors.
- Duration: launch burst or always-on presence.
- CTA: WhatsApp enquiries or landing page tracking.
Tell us your area. We’ll recommend the best format.
Share your city/cluster, campaign duration, and goal (recall vs enquiries). We’ll propose a clean route and the right sticker format.
